“NGO Fundraising from the General Public”
Malta, 11 - 13 March 2005
SEMINAR PROGRAMME
Venue: MALTA RESOURCE CENTRE, 33, Cannon Road, Hamrun
The Objectives of the Seminar are:
To inform and to train participants from Maltese NGOs on:
· How to approach and convince foreign agencies (multilateral agencies, foreign governmental agencies, and international NGOs and foundations), even for local charitable work
· methods of fundraising, to help acquire skills and know-how, but also to open up minds to new ways of raising funds and thinking, to experiment and adapt these methods to the participants’ own context, and learn to be creative and entrepreneurial
· many aspects of institutional (foreign and local agencies and foundations) and private fundraising (events, sales, lotteries, door-to-door, person-to-person, mailings, etc.).
Expected Results
· Knowledge transfer, exchange and cooperation between Maltese NGOs
· Better organisation of NGO’s financial capacities
· Designing/Reviewing Your NGO’s Fundraising Strategy
Participants
This workshop is open to members from the Maltese NGDO Platform as well as other NGOs.
Working Language
English
Concept, Programme and Facilitation
This two and a half day training seminar is being organised and sponsored by Trialogseveral years of work experience with Canadian and international development NGOs. He has trained staff and fundraising officers in different NGOs, and conducted workshops at national fundraising conventions or events. Fluent in French and English, Robert has travelled widely over the years, his work bringing him to Central America and the Caribbean, Southern Africa, the Middle East and North Africa, South Asia, and Central and Eastern Europe. for the Maltese NGDO Platform. The trainer is Robert M. David, a Canadian Financial Expert from Trialog. Robert has
FRIDAY 11th March
16:30 Registration
17:00 Welcome and Introduction
· Welcoming by the host organisation
· Introduction of the trainer and participants
· Presentation of seminar objectives, expected results, programme, pedagogy and format, seminar kits, facilities and logistics, and the first day’s agenda
17: 30 Introduction to Private Fundraising
· Thinking in terms of investment, adaptation, and education
· Potential for growth and why people give
· Local context: obstacles, strengths, and opportunities
· Before you begin: preparation
· Identifying potential donors
· Questions & Answers
18:30 Coffee Break
18:45 Different Types of Campaigns
· General program, special appeals, capital expenditures, endowments, etc.
· Emergency, rehabilitation & reconstruction, long-term development (including economic, social, and democratic)
· Material aid
· Child sponsorship
· Questions & Answers
19:45 Snack Break (on site)
20:15 Holding Special Events
· Types of events, with hundreds of examples
· Choosing or creating a concept
· Suitability and long-term potential
· Planning, risk assessment, organizing, marketing, and sponsorships
· Q & A
21:15 End of the day’s session
SATURDAY 12th March
9:00 Opening of 2nd day
· Review of previous day and overview of Day 2
· Questions & Answers
9:15 Selling Goods and Services
· Typical brainstorming session
· Other proven money makers and methods
· Positive and negative aspects
· Planning, budgeting, pricing, marketing
· Q & A
10:45 Coffee Break
11:00 Stationary and Door-to-Door Soliciting
· Countertop containers and other methods, with or without volunteers
· Best placement and timing
· Door-to-door soliciting – by individuals or teams
· Kits, identification, permits, and approach
· Q & A
12:00 Lunch Break
13:30 Using the Mail, the Telephone, the Media, and the Internet
· Basic principals: acquisition and house solicitations
· Direct-mail programs for small and larger NGOs
· Telephone solicitation: is it for you?
· Value of ads and “thons” in the media
· Internet solicitation and your Web page
· Q & A
15:00 Coffee Break
15:15 Soliciting Major Contributions from Individuals, NGOs, and Corporations
· How to find individuals, nonprofits, and corporations who make major contributions?
· Researching, setting priorities and cultivating prospective donors
· Best way to approach them and why: building partnerships
· Planned giving, legacies, insurance policy bequests, and memorial gifts
· Corporate campaign committees and how they work
· Donor recognition
· Q & A
16:45 End of the day’s session
20:30 Dinner together at Il-Veduta Restaurant, Rabat
SUNDAY 13th March
9:00 Opening of 3rd day
• Review of previous day and overview of Day 3
• Questions & Answers
9:15 Obtaining Contributions from Local and International Foundations
• Definition and differences (size, ownership, community, interest, territory, etc.)
• Identifying potential foundations: sources
• Obtaining guidelines and application procedures objectives, areas of concentration
• Building contacts and cultivation
• Concept paper and full proposals
• Relation with project officer, financial participation, narrative and financial reporting
• Q & A
10:30 Coffee Break
10:45 Designing/Reviewing Your NGO’s Fundraising Strategy
• Participants are asked to present orally 2 to 3 main fundraising projects they plan to propose to their respective NGOs upon return
• Refining by the group and trainer of each proposal
11:45 Is there anything we haven’t covered or answered?
• Lingering questions
• Last words
12:00 Seminar Evaluation
12:15 Closing Address by Host